Privacy Policy

Introduction

PrimeVertex AG ("we", "our", or "us") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, process, and protect your personal information when you visit our website or use our services.

We are the data controller for the personal data we collect about you. Our registered office is located at Schillerstraße 33, 40723 Düsseldorf, North Rhine-Westphalia, Germany. Registration Number: FN134697a.

Data We Collect

We collect various types of personal data when you interact with our website and services. The data we collect includes information you provide directly to us and information we collect automatically through your use of our services.

Information You Provide

• Name and contact details (email address, phone number)
• Company information and job title
• Messages and enquiries sent through our contact forms
• Any other information you choose to provide when contacting us

Information We Collect Automatically

• IP address and browser information
• Pages visited and time spent on our website
• Referring website and search terms used
• Device information and operating system
• Cookie data and similar tracking technologies

How We Use Your Information

We use your personal data for various purposes based on legitimate business interests, contractual necessity, or your consent. Here's how we use your information to provide and improve our services.

• To respond to your enquiries and provide customer support
• To deliver our branding and consultancy services
• To send you relevant information about our services (with your consent)
• To improve our website and user experience
• To analyse website traffic and user behaviour
• To comply with legal obligations and protect our legitimate interests
• To prevent fraud and ensure website security

Cookies and Tracking Technologies

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner.

For detailed information about the cookies we use, please see our Cookie Policy.

Legal Basis for Processing

Under GDPR, we process your personal data based on the following legal grounds:

• Legitimate Interest: For website analytics, security, and business development
• Contractual Necessity: To provide our services and fulfil our obligations
• Consent: For marketing communications and non-essential cookies
• Legal Obligation: To comply with applicable laws and regulations

Data Sharing and Third Parties

We do not sell your personal data to third parties. We may share your information with trusted service providers who help us operate our business, subject to strict confidentiality agreements.

Third-Party Services

• Google Analytics for website performance analysis
• Google Ads for advertising and remarketing
• Email service providers for communication
• Hosting and technical service providers

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected. Contact enquiries are typically retained for 3 years, whilst website analytics data may be retained for up to 26 months. We will delete or anonymise your data when it is no longer needed, unless we are required to retain it for legal or regulatory purposes.

Your Rights

Under GDPR and applicable data protection laws, you have various rights regarding your personal data. These rights help ensure you maintain control over your personal information and how it's used.

• Right of Access: Request copies of your personal data
• Right to Rectification: Request correction of inaccurate data
• Right to Erasure: Request deletion of your personal data
• Right to Restrict Processing: Request limitation of data processing
• Right to Data Portability: Request transfer of your data
• Right to Object: Object to certain types of processing
• Right to Withdraw Consent: Withdraw consent at any time

Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. Our security measures include encryption, access controls, and regular security assessments. However, no internet transmission is completely secure, and we cannot guarantee absolute security.

International Data Transfers

Some of our service providers may be located outside the European Economic Area (EEA). When we transfer your data internationally, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions by the European Commission.

Children's Privacy

Our services are not directed at children under 16 years of age. We do not knowingly collect personal data from children under 16. If we become aware that we have collected personal data from a child under 16, we will take steps to delete such information promptly.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by posting the updated policy on our website and updating the "Last updated" date above.

Contact Information

If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us using the information below. We aim to respond to all enquiries within 30 days.